Written by Admin on 2025-05-06

How to Download Global Site Tag on WordPress

If you have a WordPress website and want to track it using Google Analytics, you will need to add the Global Site Tag (gtag.js) to your site. The Global Site Tag is a code snippet that you add to your site to track visitors, events, and conversions.

In this article, we will guide you through the process of downloading and adding the Global Site Tag to your WordPress website.

Step 1: Create a Google Analytics account and add your website

The first step is to create a Google Analytics account if you haven't already done so. After signing up, you will be asked to add your website by entering your website's name, URL, industry category, and time zone.

Step 2: Get your tracking ID

After creating your account and adding your website, you will be given a tracking ID. Make a note of this ID as you will need to use it later.

Step 3: Download the Global Site Tag

To download the Global Site Tag, go to the Google Tag Manager website and click on the "Start for Free" button. Sign in with your Google account and create a new account.

After creating your account, you will be prompted to create a container for your website. Choose "Web" as the platform and enter your website's URL. Next, copy the Global Site Tag code snippet.

Step 4: Add the Global Site Tag to your WordPress website

There are multiple ways to add the Global Site Tag to your WordPress website. One of the easiest methods is to use a plugin like Insert Headers and Footers:

1. Install the "Insert Headers and Footers" plugin from the WordPress Plugin Directory.
2. Go to "Settings" > "Insert Headers and Footers."
3. Paste the Global Site Tag code snippet into the "Scripts in Header" section.
4. Click "Save" to apply the changes.

Conclusion

Adding the Global Site Tag to your WordPress website is a simple process that can be accomplished in just a few steps. By tracking your site using Google Analytics, you can gain valuable insight into your visitors' behavior, allowing you to optimize your website and drive more conversions.